A: Idaho Trust's decision to launch its business and personal banking operations is a response to its clients' requests for a single source banking solution—one that provides a continuity of services that support their creation of wealth as well as its management and transfer. Having clients' business and personal banking accounts with the same institution that provides their trust and investment management is more than a convenience—it creates a synergy between their personal, business and financial lives.

A: Quite simply, no other Idaho bank has created the niche of “private business bank.” While corporate banks offer banking, trust and investment products, their size and out-of-state decision making fall short of the personalized service provided by Idaho Trust. Although community banks can offer more personal service than the corporate banks, they are typically limited to business and personal banking services. Idaho Trust is able to fill a void between the corporate and community banks.

A: Idaho Trust sees its target customer as small business owners and service professionals who appreciate the benefits of having a single source for their business banking, wealth management and private banking needs. These are individuals who want to focus on the activities that create income and the enjoyment of the lifestyle this allows. They want the convenience and peace of mind that goes with having a highly personalized banking relationship that supports these activities as well as their long term wealth creation goals.

A: Idaho Trust offers a single banking resource that supports the continuity of its clients' financial needs from wealth creation to wealth management and transfer. Idaho Trust clients have access to trusted advisors who can provide a continuum of solutions involving banking, investments and trust administration. These solutions are delivered with a level of personalized service that recognizes and validates the singular achievements of the bank's clients.